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Successful Social Media: Free Report

If you have not yet downloaded our FREE report Successful Social Media for Business, just fill out the form on the right handside of this page and the download link will be emailed to you instantly. This report includes such topics as;

SocialMediaManagement 300x300 Successful Social Media: Free Report

Social Media Management Report

  • Do you think Social Media is a fad?
  • What are “Channels” in Social Media?
  • Is it better to market online with Social Media or the search engines?
  • How can I incorporate Social Media into my business marketing effort?
  • How useful is Social Media for marketing?
  • What is the best way to track results with Social Media marketing?
  • What is a Social Media strategy?

Once you have had time to read the report, we will then send you our Social Media Action Sheet which will help you to clarify what steps you need to take to make sure you are successful in using Social Media in your business.
Let us know what you thought of the report and the action plan and how you applied it in your business.

No Social Media Competition?

I was checking our own website ranking recently on Yahoo and I saw this warning against one of our Social Media competitors search results.  They had done all the hard work with their SEO and got to page 1 of Yahoo only to have this warning splashed all over their search result.  Potential customers for a Social Media Management company will almost certainly NOT click on that result!  All the better for us but it also highlights some concerns.

social media competitor No Social Media Competition?

This partnership between Yahoo and McAfee has been around since 2008 but it is the first time I have seen the unsolicited emails warning.  Apparently McAfee is now using SearchScan (in BETA mode) to automatically sign up at your companies website and then make an opinion about the quality of the material coming from that website.

searchscan No Social Media Competition?

McAfee SearchScan

While I am all for making the web a less spammy place, I have a few reservations about this practise.  First, where do you draw the line?  What is spammy, what is borderline and what is acceptable?  There are different levels of what is considered acceptable email frequency and tolerance across different cultures.  This is the same in the non-virtual world where you may bargain for a piece of clothing in one country and be expected to pay a fixed price in another country.

Don’t forget that as business owners we are paying for this as well.  For each autoresponder message that goes out to your genuine customers you are now going to get a percentage (albeit a small one) that go to McAfee for checking purposes.

My main concern is about McAfee’s response level to genuine mistakes or problems such as when your blog has been hacked and used for nefarious purposes?    McAfee seems to have a robust system in place for complaints but does it work or is like Google where they simply will not engage?

We would love to hear from anyone who has had any direct experience with McAfee and attempted to get these warnings removed from their website search results.  Please leave your comments below.

mcAfee No Social Media Competition?

Social Media Video – The Importance of Social Media

How to use Social Media to Promote Events – Part 3 After the Event

In Part 1 of this blog we talked about three areas you need to consider when using Social Media to promote your events: Audience, Content and Relationships.  In Part 2 we looked at some tools and channels to use to “create the buzz”.

So after your event is done a dusted, it is a good idea to find out what people said about it.  This may yield valuable insight ion how to improve on your event management in future.

Many social media monitoring tools are available to let you know what is said about your company and your brand.  The most common one is Google Alerts.  These alerts can be extremely useful in immediately responding to any bad press as well as alerting you to some good press that you can amplify by syndicated the comments through the various social media and more traditional channels.

Read the rest of this entry »

Using Facebook for Events and other Social Media Event Promotion – Part 2 Tools

In part 1 of this blog we talked about three areas you need to consider when using Social Media to promote your events: Audience, Content and Relationships.

The key to getting good exposure for your event and “creating the buzz” is to use a few different channels to get across you message.

Not all of the 1600 or so social media sites will be useful to your particular event so below I have listed a few that would be suitable to enhance the visibility of most events.

  1. Flickr is great for sharing photos – it may be as simple as showing the event venue or photos of past similar events.
  2. You Tube – how about a personal video message from the keynote speaker or a clip from the bands last live performance.
  3. Slideshare – this site has great visibility with professionals and you can even use it to share your slideshows and videos on your LinkedIn company profile. Read the rest of this entry »
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