Useful Link Useful Link

social media question
social media answer
Twitter
LinkedIn
YouTube
RSS
Facebook

No Social Media Competition?

I was checking our own website ranking recently on Yahoo and I saw this warning against one of our Social Media competitors search results.  They had done all the hard work with their SEO and got to page 1 of Yahoo only to have this warning splashed all over their search result.  Potential customers for a Social Media Management company will almost certainly NOT click on that result!  All the better for us but it also highlights some concerns.

social media competitor No Social Media Competition?

This partnership between Yahoo and McAfee has been around since 2008 but it is the first time I have seen the unsolicited emails warning.  Apparently McAfee is now using SearchScan (in BETA mode) to automatically sign up at your companies website and then make an opinion about the quality of the material coming from that website.

searchscan No Social Media Competition?

McAfee SearchScan

While I am all for making the web a less spammy place, I have a few reservations about this practise.  First, where do you draw the line?  What is spammy, what is borderline and what is acceptable?  There are different levels of what is considered acceptable email frequency and tolerance across different cultures.  This is the same in the non-virtual world where you may bargain for a piece of clothing in one country and be expected to pay a fixed price in another country.

Don’t forget that as business owners we are paying for this as well.  For each autoresponder message that goes out to your genuine customers you are now going to get a percentage (albeit a small one) that go to McAfee for checking purposes.

My main concern is about McAfee’s response level to genuine mistakes or problems such as when your blog has been hacked and used for nefarious purposes?    McAfee seems to have a robust system in place for complaints but does it work or is like Google where they simply will not engage?

We would love to hear from anyone who has had any direct experience with McAfee and attempted to get these warnings removed from their website search results.  Please leave your comments below.

mcAfee No Social Media Competition?

Related posts:

  1. Social Media Marketing: The Effectiveness of Facebook ads

7 Responses to “No Social Media Competition?”

  1. I can see that you are an expert at your field! I am launching a website soon, and your information will be very useful for me.. Thanks for all your help and wishing you all the success.

  2. I find your website very amusing. I love coming back to it each day to read additional content. Your site has been one of my favorite ones for the last few weeks and I would love to become a full time subscriber. I hope your content keeps going the way it is, and I will participate in many discussions if given the opportunity.

  3. Lizzy says:

    Helpful blog, bookmarked the blog with interest to read more information!

  4. Very informative post. Thanks for taking the time to share your view with us.

  5. This is this kind of a awesome resource that you’re delivering and also you give it away for cost-free. I take pleasure in seeing sites that realize the value of offering a prime resource for absolutely free. I truly loved reading your post. Thanks!

  6. I happened to take a look at your site and wondered if you’ve checked your site for your rankings for your keywords. You have decent rankings for them. Excellent work on the site.

Leave a Reply to Lizzy

Copyright 2010 Platinum Marketing Services (International) Ltd