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Successful Social Media: Free Report

If you have not yet downloaded our FREE report Successful Social Media for Business, just fill out the form on the right handside of this page and the download link will be emailed to you instantly. This report includes such topics as;

SocialMediaManagement 300x300 Successful Social Media: Free Report

Social Media Management Report

  • Do you think Social Media is a fad?
  • What are “Channels” in Social Media?
  • Is it better to market online with Social Media or the search engines?
  • How can I incorporate Social Media into my business marketing effort?
  • How useful is Social Media for marketing?
  • What is the best way to track results with Social Media marketing?
  • What is a Social Media strategy?

Once you have had time to read the report, we will then send you our Social Media Action Sheet which will help you to clarify what steps you need to take to make sure you are successful in using Social Media in your business.
Let us know what you thought of the report and the action plan and how you applied it in your business.

No Social Media Competition?

I was checking our own website ranking recently on Yahoo and I saw this warning against one of our Social Media competitors search results.  They had done all the hard work with their SEO and got to page 1 of Yahoo only to have this warning splashed all over their search result.  Potential customers for a Social Media Management company will almost certainly NOT click on that result!  All the better for us but it also highlights some concerns.

social media competitor No Social Media Competition?

This partnership between Yahoo and McAfee has been around since 2008 but it is the first time I have seen the unsolicited emails warning.  Apparently McAfee is now using SearchScan (in BETA mode) to automatically sign up at your companies website and then make an opinion about the quality of the material coming from that website.

searchscan No Social Media Competition?

McAfee SearchScan

While I am all for making the web a less spammy place, I have a few reservations about this practise.  First, where do you draw the line?  What is spammy, what is borderline and what is acceptable?  There are different levels of what is considered acceptable email frequency and tolerance across different cultures.  This is the same in the non-virtual world where you may bargain for a piece of clothing in one country and be expected to pay a fixed price in another country.

Don’t forget that as business owners we are paying for this as well.  For each autoresponder message that goes out to your genuine customers you are now going to get a percentage (albeit a small one) that go to McAfee for checking purposes.

My main concern is about McAfee’s response level to genuine mistakes or problems such as when your blog has been hacked and used for nefarious purposes?    McAfee seems to have a robust system in place for complaints but does it work or is like Google where they simply will not engage?

We would love to hear from anyone who has had any direct experience with McAfee and attempted to get these warnings removed from their website search results.  Please leave your comments below.

mcAfee No Social Media Competition?

Social Media Video – The Importance of Social Media

How to use Social Media to Promote Events – Part 3 After the Event

In Part 1 of this blog we talked about three areas you need to consider when using Social Media to promote your events: Audience, Content and Relationships.  In Part 2 we looked at some tools and channels to use to “create the buzz”.

So after your event is done a dusted, it is a good idea to find out what people said about it.  This may yield valuable insight ion how to improve on your event management in future.

Many social media monitoring tools are available to let you know what is said about your company and your brand.  The most common one is Google Alerts.  These alerts can be extremely useful in immediately responding to any bad press as well as alerting you to some good press that you can amplify by syndicated the comments through the various social media and more traditional channels.

Read the rest of this entry »

Using Facebook for Events and other Social Media Event Promotion – Part 2 Tools

In part 1 of this blog we talked about three areas you need to consider when using Social Media to promote your events: Audience, Content and Relationships.

The key to getting good exposure for your event and “creating the buzz” is to use a few different channels to get across you message.

Not all of the 1600 or so social media sites will be useful to your particular event so below I have listed a few that would be suitable to enhance the visibility of most events.

  1. Flickr is great for sharing photos – it may be as simple as showing the event venue or photos of past similar events.
  2. You Tube – how about a personal video message from the keynote speaker or a clip from the bands last live performance.
  3. Slideshare – this site has great visibility with professionals and you can even use it to share your slideshows and videos on your LinkedIn company profile. Read the rest of this entry »

How to use Social Media to Promote Events – Part 1: Some Basics

This is the first in a three part blog on using social media to promote your events.

Social media is “just another tool” to help you to promote your events that should be integrated into all of your other marketing and advertising efforts.  However, if you do include social media, it can be incredibly effective if you do it right!

dreamstimefree 7518772 How to use Social Media to Promote Events – Part 1: Some Basics

Madonna Concert

First you need an audience – if you already have a Facebook fan base or a number of twitter followers, great.  If not you need to undertake some serious audience building before you will get some return on your investment in social media.  We use a mixture of organic and automated methods to attract followers and if this is integrated with your offline promotion you can build followers quite quickly.

Second you need great content – If you don’t give out great information your audience will evaporate – this is especially true in social media.  So, it is a good idea to have a content strategy where you develop a number of pieces ready to put out through the various social media channels when appropriate.  These content pieces should not only include the usual event information but background on the company running the event, topical news and last minute offers.

Read the rest of this entry »

Social Media Strategy

To incorporate social media into your business, you need to develop your own social media strategy.

Here are just three of the many things that can help you develop your social media strategy.

1.  Ask yourself – what is my aim for getting involved in social media?

Even if you algro 17 Social Media Strategyready have an online social media presence it is worth re-visiting your aim of having that presence. You could  be looking to reposition your brand, increase followers to establish a loyal customer base or wanting to use social media for improving your customer service.

The aim of your social media strategy will then determine, to a certain extent, what social channels you use and how you position your self within these channels.  For example, if you have the aim of using social media to increase your website rankings, we would suggest using a blog as the  appropriate channel to do that.  The design of your blog, the content, the plugins you use can all help your search engine rankings. Read the rest of this entry »

Looking to Hire a Social Media Manager?

Here are 5 questions to ask when you are looking to hire a Social Media Manager.

p 120 Looking to Hire a Social Media Manager?

Social Media Jazz

1.  Have they been using Social Media for a while?

You don’t really want a new kid off the block but bear in mind Social Media itself is new.  So we recommend you use someone who has been using Social Media for at least a year.

2. Are they business savvy?

You really want someone who knows a bit about business if you want them to represent your company and build your social media profile and your online business presence. When your looking to hire a social media manager, make sure you ask them about business topics outside the world of social media as well.

3.  Do they know how to help you create a social media policy?

Having a set policy of who can say what and ensuring that all employees of your company know how to represent your company can ensure consistency of your message and help to build your brand in the right manner.

Read the rest of this entry »

Social Media Faux Pas

We all make mistakes.  But some are worse than others!

Nothing compares to the depth of the cringing shame felt on realization that your hastily typed nonsensical tweet was broadcast to thousands of followers, or you realize you’ve bombarded your contacts with irrelevant information. You start hoping that the volume of twitter traffic picks up to hide your tweet or everyone’s too busy to read it.

social media faux pas Social Media Faux PasIf this has happende to you then, maybe it’s time to start looking at the social media part on your internet marketing strategy.

Here are a few horrendously common social media faux pas which we’d all do well to avoid.

1. Have you ever hit enter instead of the space bar when using the tweet deck URL shortener to bit.ly a website address that you wanted to use in another application?

The result is that you post a link to a website that was never intended. What’s worse is that there’s no associated text so it looks like a blatant sell of your website. What a great piece of internet marketing strategy NOT. Make sure you put information in the Tweet Box which is ready to go to make sure you avoid accidents. You can also use something like tinyurl to shorten your URLs.

2. Consider this faux pas.  Setting up TweetAdder for a very targeted internet marketing campaign to business owners about your product and your last blog was about something completely irrelevant like wine for instance. Read the rest of this entry »

Far Too Many Whales?

twitter whale 300x215 Far Too Many Whales?Is twitter too popular for its own good?

If you’ve been following the development of twitter like I have for the last couple of years, you will have noticed an increasing amount of whales.

Whales are what you get when Twitter is over capacity and simply can’t cope with the volume of tweets.

Also there is the dreaded Hootsuite message “API is busy, please try again later” when you try and load more tweets or when you first enter the application

Fridays are particularly bad due to the #FF or “follow Friday” activity Read the rest of this entry »

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